Love at First Encounter – Start-Up of New Applications

  • Henning Breuer
  • Marlene Kettner
  • Matthias Wagler
  • Nathalie Preuschen
  • Fee Steinhoff
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5612)


Whereas most research on usability focuses on known applications we explore the first encounters. Starting up new applications expectancy, impression management, initial dialogues and acquaintance, and ritualizing operations have to be handled. We present the research approach and document short histories of learning and fascination. Focussing on business users of mobile services we conducted diary research and expert interviews, reviewed design guidelines, and conducted a pattern-driven and resource-oriented innovation workshop. We present insights and results from the synthesis of guidelines, and ideas translated into experience prototypes.


Start-up seven touchpoints learnability service innovation creativity diary research experience design 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Henning Breuer
    • 1
  • Marlene Kettner
    • 1
  • Matthias Wagler
    • 2
  • Nathalie Preuschen
    • 3
  • Fee Steinhoff
    • 1
  1. 1.Deutsche Telekom LaboratoriesBerlinGermany
  2. 2.Intuity Media Lab GmbHStuttgartGermany
  3. 3.T-Mobile InternationalBonnUSA

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