Love at First Encounter – Start-Up of New Applications
Whereas most research on usability focuses on known applications we explore the first encounters. Starting up new applications expectancy, impression management, initial dialogues and acquaintance, and ritualizing operations have to be handled. We present the research approach and document short histories of learning and fascination. Focussing on business users of mobile services we conducted diary research and expert interviews, reviewed design guidelines, and conducted a pattern-driven and resource-oriented innovation workshop. We present insights and results from the synthesis of guidelines, and ideas translated into experience prototypes.
KeywordsStart-up seven touchpoints learnability service innovation creativity diary research experience design
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