Utilizing Firm-Hosted Online Communities in Software Product Business: A Dimensional View

  • Sami Jantunen
  • Kari Smolander
  • Sanna Malinen
  • Tytti Virtanen
  • Sari Kujala
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 17)

Abstract

This paper focuses on Firm-Hosted Online Communities (FOC) - communities that are hosted by organizations for commercial purposes. The purpose of this paper is twofold. Firstly, we will examine examples of existing FOCs in order to develop a broader view of how FOCs have been utilized in product business. This work results with a dimensional view illustrating some discovered opportunities with FOCs in firms’ commercial product-related activities. Secondly, we will make an attempt to increase our opportunities to exchange FOC-related ideas with the research community and with companies by introducing a recently established research project focusing on the challenges and opportunities with FOCs.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Sami Jantunen
    • 1
  • Kari Smolander
    • 1
  • Sanna Malinen
    • 2
  • Tytti Virtanen
    • 2
  • Sari Kujala
    • 2
  1. 1.Department of Information TechnologyLappeenranta University of TechnologyLappeenrantaFinland
  2. 2.Tampere University of Technology, Unit of Human-Centered TechnologyTampereFinland

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