Authentic Raw Material for Storytelling

Abstract

Once your company’s core story has been identified and developed, you have created a strategic storytelling platform for your brand: a compass for all internal and external communication. Every time the company initiates a new communication initiative you need to ask: Does this story come together as a chapter in our core story? Does the story activate the core of our corporate culture? The better the company is at ensuring that even the smallest story supports the core story, the stronger and more consistent your brand will be.