Accessible Tourism for the Disabled: Long Tail Theory

  • Yen-Chun Jim Wu
  • Ming Jen Cheng
Conference paper

DOI: 10.1007/978-3-540-87781-3_61

Part of the Lecture Notes in Computer Science book series (LNCS, volume 5288)
Cite this paper as:
Wu YC.J., Cheng M.J. (2008) Accessible Tourism for the Disabled: Long Tail Theory. In: Lytras M.D., Carroll J.M., Damiani E., Tennyson R.D. (eds) Emerging Technologies and Information Systems for the Knowledge Society. WSKS 2008. Lecture Notes in Computer Science, vol 5288. Springer, Berlin, Heidelberg

Abstract

The purpose of this study is to propose a completely barrier-less, or “accessible,” tourism platform and makes suggestions to facilitate the current travel information for the disabled persons. It then applies Long Tail theory’s three forces and nine “rules” in making assessments and creating an accessible tourism communication network to connect upstream and downstream travel agency. After collating the opinions of scholars specialized in the tourismsector and travel agents interviewed through semi-open questions, the study investigates the Long Tail theory’s suitability and applicability to the tourism industry. This study then thoroughly explores the topic of accessible tourism and proposes concrete suggestions and frameworks for such travel need. It also sets up an accessible tourism communications network, contributing a real platform that travel agents can refer to as they take their first steps to provide travel packages that accommodate the needs of the disabled.

Keywords

Accessible Tourism Long Tail theory Travel Web 2.0 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2008

Authors and Affiliations

  • Yen-Chun Jim Wu
    • 1
  • Ming Jen Cheng
    • 2
  1. 1.Professor, Dept. of Business ManagementNational Sun Yat-Sen UniversityTaiwan
  2. 2.Ph.D. Program Student, Dept. of Business ManagementNational Sun Yat-Sen UniversityTaiwan

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