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The Impact of Readability on the Usefulness of Online Product Reviews: A Case Study on an Online Bookstore

  • Nikolaos Korfiatis
  • Daniel Rodríguez
  • Miguel-Angel Sicilia
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5288)

Abstract

Online product reviews is an important advantage for consumers of experience goods in online marketplaces and act as a useful source of information during the purchase of a good. Furthermore in some online marketplaces consumers have the opportunity to evaluate how helpful a review was by using a binary evaluation interface provided by the online marketplace. This results to the usefulness score of a review which is calculated as a fraction of helpful votes over the total votes that this review has received. Our early results indicate that the usefulness score of a particular review is affected in a significant way by the qualitative characteristics of the review as measured by readability tests applied to a large dataset of reviews collected from the UK section of the popular online marketplace Amazon.

Keywords

Readbility tests Online services 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2008

Authors and Affiliations

  • Nikolaos Korfiatis
    • 1
  • Daniel Rodríguez
    • 1
  • Miguel-Angel Sicilia
    • 2
  1. 1.Department of InformaticsCopenhagen Business School (CBS)FrederiksbergDenmark
  2. 2.Department of Computer ScienceUniversity of AlcaláMadridSpain

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