Advertisement

An Approach to Efficient Trading Model of Hybrid Traders Based on Volume Discount

  • Satoshi Takahashi
  • Tokuro Matsuo
Part of the Studies in Computational Intelligence book series (SCI, volume 134)

Abstract

This paper proposes a new cooperation business model in which hybrid traders exist. We define hybrid traders as new traders on the Internet. Hybrid traders can become both buyers and sellers. We assume that hybrid traders do not have enough money. To buy items cheaply, hybrid traders cooperate with other traders. In regard to buying items, we consider a volume discount-based trading. We propose a mechanism in which trader cooperates, buys in a lot of goods, and increases own utility. Our mechanism adopts side payment to promote increasingly cooperation with traders. Cooperative traders commit participation based on a value of side payment. We extend mechanism which hybrid traders deal with multiple items. This mechanism shows new decision of side payment and proposer’s strategy.

Keywords

Free Rider Multiple Item Side Payment Trading Model Participation Probability 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Leyton-Brown, K., Shoham, Y., Tennenholtz, M.: Bidding clubs: institutionalized collusion in auctions. In: Proceedings of the 2nd ACM conference on Electronic commerce, pp. 253–259 (2000)Google Scholar
  2. 2.
    Yamamoto, J., Sycara, K.: A stable and efficient buyer coalition formation scheme for e-marketplaces. In: Proceedings of the fifth international conference on Autonomous agents, pp. 576–583 (2001)Google Scholar
  3. 3.
    Ito, T., Ochi, H., Shintani, T.: A Group Buying Protocol based on Coalotion Formation for Agent-mediated E-Commerce. International Journal of Computer and Information Science (IJCIS) (2002)Google Scholar
  4. 4.
    Li, C., Sycara, K.: Algorithm for combinatorial coalition formation and payoff division in an electronic marketplace. In: Proceedings of the first international joint conference on Autonomous agents and multiagent systems: part 1, pp. 120–127 (2002)Google Scholar
  5. 5.
    Turban, E., Lee, J., King, D., Chung, M.: Electronic Commerce:A Managerial Perspective. Pearson Education, London (2000)Google Scholar
  6. 6.
    Matsuo, T., Ito, T.: A decision support system for group buying based on buyers’ preferences in electronic commerce. In: The proceedings of the Eleventh World Wide Web International Conference (WWW 2002), pp. 84–89 (2002)Google Scholar
  7. 7.
    Varian, R.H.: Intermediate Microeconomics A Modern Approach, 7th edn. W. W. Norton and Company (2005)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2008

Authors and Affiliations

  • Satoshi Takahashi
    • 1
  • Tokuro Matsuo
    • 1
  1. 1.Department of Informatics, Graduate School of EngineeringYamagata UniversityYamagataJapan

Personalised recommendations