Classical Rhetoric and a Limit to Persuasion

  • Anne-Kathrine Kjær Christensen
  • Per F. V. Hasle
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4744)


Classical rhetoric was the first discipline concerned with persuasion and in fact still has a lot to offer. This is exemplified by a short discussion of the persuasive appeals known from classical rhetoric as well as the so-called ‘aptum-model’. It is suggested how these sets of rhetorical concepts may be developed into guidelines for persuasive design. Moreover, classical rhetoric can be related to social psychology in an interesting and informative way. This combination of classical and modern disciplines of persuasion however also suggests that there is an inherent limit to the power of persuasive strategies.


Rhetoric persuasive design social psychology persuasive appeals 


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© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Anne-Kathrine Kjær Christensen
    • 1
  • Per F. V. Hasle
    • 1
  1. 1.Department of Communication and Psychology, Aalborg UniversityDenmark

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