Exploring Persuasive Potential of Embodied Conversational Agents Utilizing Synthetic Embodied Conversational Agents

  • John Shearer
  • Patrick Olivier
  • Marco De Boni
  • Robert Hurling
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4744)


This study presents synthetic embodied conversational agents, and how they can be used to explore the persuasive potential of real embodied conversational agents. Utilizing a novel Wizard-of-Oz style approach and a direct measure of behavior change we explore whether ‘ideal’ embodied conversational agents have a similar persuasive impact as real people, and demonstrate the importance of visually perceiving for embodied conversational agents to be persuasive.


persuasion embodied conversational agents virtual characters 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • John Shearer
    • 1
  • Patrick Olivier
    • 1
  • Marco De Boni
    • 1
  • Robert Hurling
    • 1
  1. 1.Culture Lab – Newcastle, Grand Assembly Rooms, King’s Walk, Newcastle University, Newcastle upon Tyne, NE 1 7RU, UK, Unilever Corporate Research, Unilever Colworth Sharnbrook, Bedford, MK44 1LQUK

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