Persuasive Technologies Should Be Boring

  • Conrad Wai
  • Pete Mortensen
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4744)


New persuasive technologies often make the mistake of touting how new and different they are from anything that came before. What they should really be trying to do is mask any behavior change by making their interface and interactions as familiar and mundane as possible. This lesson is illustrated in a case study of the Nike + iPod, a revolutionary device that pretends to be just a better way to go for a run while listening to music.


Disruptive technology design Nike + iPod adoption 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Conrad Wai
    • 1
  • Pete Mortensen
    • 1
  1. 1.Jump Associates LLC, 101 South Ellsworth Ave, Suite 600, San Mateo, California, 94401USA

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