The PerCues Framework and Its Application for Sustainable Mobility

  • Wolfgang Reitberger
  • Bernd Ploderer
  • Christoph Obermair
  • Manfred Tscheligi
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4744)

Abstract

This paper presents a framework, design and study of an ambient persuasive interface. We introduce a novel framework of persua sive Cues in Ambient Intelligence (perCues). Based on this framework we designed an application for mobile devices. The application aims to persuade people to abstain from using their cars and to use public mass transportation instead in order to reduce emissions. It contains a bus schedule and information about the pollution status. We evaluated the application in two successive studies regarding user acceptance, oppor tune moments of use and persuasive effects. The perCues received a high acceptance due to its benefit for the users. The results confirm the im portance of opportune moment and user acceptance for persuasion. The findings also indicate the persuasive potential of perCues.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Wolfgang Reitberger
    • 1
  • Bernd Ploderer
    • 1
  • Christoph Obermair
    • 1
  • Manfred Tscheligi
    • 1
  1. 1.ICT&S Center, University of Salzburg, Sigmund-Haffner-Gasse 18, 5020 SalzburgAustria

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