An Eye Tracking Study of How Pictures Influence Online Reading

  • David Beymer
  • Peter Z. Orton
  • Daniel M. Russell
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4663)

Abstract

We present an eye tracking study to measure if and how including pictures – relevant or irrelevant to the text – affects online reading. In a between-subjects design, 82 subjects read a story on a computer screen. The text was accompanied by either: (a) pictures related to the text, (b) pictures unrelated to the text (advertisements), or (c) no pictures. Reading statistics such as reading speed and regressions were computed, as well as measures of picture gazes. When pictures related to the text were replaced with advertisements, we observed a number of significant differences, including speed, regressions, and re-reading.

Keywords

Eye tracking viewing pictures online reading 

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Copyright information

© IFIP International Federation for Information Processing 2007

Authors and Affiliations

  • David Beymer
    • 1
  • Peter Z. Orton
    • 2
  • Daniel M. Russell
    • 3
  1. 1.IBM Almaden Research Center, 650 Harry Road, San Jose, California 95120USA
  2. 2.IBM Center for Advanced Learning, 20 Old Post Road, Armonk, New York 10504USA
  3. 3.Google, 1600 Amphitheatre Parkway, Mountain View, California 94043USA

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