Chinese Color Preference in Software Design

  • Yan Ge
  • Ronggang Zhou
  • Xi Liu
  • Kan Zhang
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4562)


Three experiments were designed to investigate the color preference of User Interface of Chinese youth. Background color and foreground color, as well as their combinations were examined. The results showed that: 1, Blue, purple, gray-blue and cyan were the more popular background color. 2, the foreground color preference was influenced by the background color, but white, yellow series and green series were all popular foreground colors for the background color of blue, purple and gray-blue. The discrimination of participants for graphic was better than that for characters. Some mechanism and implications were discussed.


Color preference User interface Background color Foreground color 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Yan Ge
    • 1
    • 2
  • Ronggang Zhou
    • 1
  • Xi Liu
    • 1
  • Kan Zhang
    • 1
  1. 1.State Key Lab of Brain and Cognitive Science, Institute of Psychology, Chinese Academic of Sciences, Beijing, 100101 
  2. 2.Graduate University of Chinese Academy of Sciences, Beijing, 100049China

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