Symbiosis: Creativity with Affective Response

  • Ming-Luen Chang
  • Ji-Hyun Lee
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4562)


The objective of this research is to present the symbiosis concept that integrates creativity and the recent research issues in affective response to products shapes. The major idea behind this study is systematically using affective response and design axiomatic in rational way through creativity approach that support on creativity stimulation for current highly competitive market. The practicality of the proposed methodology involved affective response measurable system that based on Semantic Differential (SD) method and interrelated computational regulation, creativity approach that based on Sensuous Association Method (SAM) and Creativity-Based Design Process (CBDP), and integrated mechanism using Axiomatic Design (AD) method.


Affective Response Creativity Approach Axiomatic Design Method 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Ming-Luen Chang
    • 1
  • Ji-Hyun Lee
    • 1
  1. 1.Graduate School of Computational Design, National Yunlin University of Science & Technology, 123 Section 3, University Road, Douliou, Yunlin 64002, TaiwanR.O.C

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