Advertisement

A Statistical Model of Relationship Between Affective Responses and Product Design Attributes for Capturing User Needs

  • Sangwoo Bahn
  • Cheol Lee
  • Joo Hwan Lee
  • Myung Hwan Yun
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4560)

Abstract

Customer’s satisfaction is a critical factor to a product’s success and identifying key affective response factors which customers mainly perceive is critical to satisfy customers. This study aims to identify the key affective response factor of satisfaction for passenger car interior material using statistical approach. Related variables of satisfaction consisting of 10 affective response variables associated with look-and-feel and touch feel of a surface material was systematically identified through literature survey, customer reviews, and expert opinions. Thirty participants evaluated 41 different crash pad samples using a questionnaire survey with 9-point semantic differential scale and 100-point scale. Based on the survey results, softness was identified as the key affective response factor of satisfaction for car crash pad. Then the relationship between softness and related engineering variables was identified. It is expected that the results could suggest the optimal combination and provide specific design guidelines quantitatively.

Keywords

Affective response Satisfaction Crash pad Quantification Theory Type I Softness 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Drucker, P.F.: Innovation and Entrepreneurship, Harper and Row, New York (1985)Google Scholar
  2. 2.
    Porter, M.: Competitive Advantage. Free Press, New York (1985)Google Scholar
  3. 3.
    Porter, M.: Competitive Advantage: Creating and Sustaining Superior Performance. Free Press, NewYork (1998)Google Scholar
  4. 4.
    Slater, S.F., Narve, J.C.: Customer-led and marketoriented: let’s not confuse the two. Strategic Management Journal 19, 1001–1006 (1998)CrossRefGoogle Scholar
  5. 5.
    Hsu, S.H., Chuang, M.C., Chang, C.C.A: A semantic differential study of designers’ and users’ product form perception. International Journal of Industrial Ergonomics 25, 375–391 (2000)CrossRefGoogle Scholar
  6. 6.
    Lai, H., Lin, Y., Yeh, C., Wei, C.: User-oriented design for the optimal combination on product design. International Journal of Production Economics 100, 253–267 (2006)CrossRefGoogle Scholar
  7. 7.
    Lin, R., Lin, C.Y., Wong, J.: An application of multidimensional scaling in product sementics. International Journal of Industrial Ergonomics 18, 193–204 (1996)CrossRefGoogle Scholar
  8. 8.
    Helander, M.G., Zhang, L.: Forget about ergonomics in chair design? Focus on esthetics and comport! In: Helander, M.G., Khalid, H.M., Than, M.P. (eds.) Proceedings of the International Conference on Affective Human Factors Design, pp. 256–261 (2003)Google Scholar
  9. 9.
    Yun, M.H., Han, S.H., Ryu, T., Yoo, K.: Determination of critical design variables based on the characteristics of product image/impression: case study of office chair design. In: Proceedings of the Human Factors and Ergonomics Society 45th Annual Meeting, pp. 712–716 (2001)Google Scholar
  10. 10.
    Yun, M.H., Han, S.H., Hong, S.W, Kim, J.: Incorporating user satisfaction into the look-and-eel of mobile phone design. Ergonomics 46, 1423–1440 (2003)CrossRefGoogle Scholar
  11. 11.
    Jindo, T., Hirasago, K.: Application studies to car interior of Kansei Engineering. International Journal of Industrial Ergonomics 19, 105–114 (1997)CrossRefGoogle Scholar
  12. 12.
    You, H.C., Ryu, T.B., Oh, K.H., Yun, M.Y., Kim, K.J.: Development of satisfaction models for passenger car interior materials considering statistical, technical and practical aspects of design variables. The Korean Journal of IE Interfaces 17, 482–489 (2004)Google Scholar
  13. 13.
    Nakada, K.: Kansei engineering research on the design of construction machinery. International Journal of Industrial Ergonomics 19, 129–146 (1997)CrossRefGoogle Scholar
  14. 14.
    Tanoue, C., Ishizaka, K., Nagamachi, M.: Engineering: A study on perception of vehicle interior image. International Journal of Industrial Ergonomics 19, 115–118 (1997)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Sangwoo Bahn
    • 1
  • Cheol Lee
    • 1
  • Joo Hwan Lee
    • 1
    • 2
  • Myung Hwan Yun
    • 1
  1. 1.Department of Industrial Engineering, Seoul National University, Seoul, 151-744Korea
  2. 2.POSDATA Co.Ltd., SeoulKorea

Personalised recommendations