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Streamlining Checkout Experience – A Case Study of Iterative Design of a China e-Commerce Site

  • Alice Han
  • Jianming Dong
  • Winnie Tseng
  • Bernd Ewert
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4550)

Abstract

This paper describes a case study, in which PayPal China improved the user experience by streamlining its checkout experience. This project applied User-Centered Design methodologies and involved cross-functional and international collaborations within the company. The outcome of the project drastically improved user satisfaction.

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References

  1. 1.
    Mayhew, D.J.: The Usability Engineering Lifecycle: A Practitioner’s Handbook for User Interface Design. Morgan Kaufmann, San Francisco (1999)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Alice Han
    • 1
  • Jianming Dong
    • 1
  • Winnie Tseng
    • 1
  • Bernd Ewert
    • 1
  1. 1.PayPal Inc. 

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