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The Changing Face of Web Search

(Abstract)
  • Prabhakar Raghavan
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5029)

Abstract

Web search has come to dominate our consciousness as a convenience we take for granted, as a medium for connecting advertisers and buyers, and as a fast-growing revenue source for the companies that provide this service. Following a brief overview of the state of the art and how we got there, this talk covers a spectrum of technical challenges arising in web search - ranging from spam detection to auction mechanisms.

Copyright information

© Springer-Verlag Berlin Heidelberg 2008

Authors and Affiliations

  • Prabhakar Raghavan
    • 1
  1. 1.Yahoo! Research 

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