Advertisement

Finding Kairos in Quitting Smoking: Smokers’ Perceptions of Warning Pictures

  • Teppo Räisänen
  • Harri Oinas-Kukkonen
  • Seppo Pahnila
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5033)

Abstract

This paper studies Kairos, i.e. the opportune moment to persuade, through a smoking cessation experiment. We approached 101 people, comprising of 81 smokers and 20 non-smokers, on the streets of Palo Alto, California. The participants were shown five warning pictures related to the dangers of smoking as well as a control picture. The people rated each picture based upon how strongly they felt they were affected by the pictures. The results indicate that the opportune moment to show these pictures is not when the people already are smoking but rather much earlier. Quite interestingly, the affect of this intervention was stronger on women than men. The fact that the opportune moment seems to vary between individuals complicates the design of applications leveraging Kairos to a great extent.

Keywords

Mobile persuasion Kairos smoking cessation 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Ajzen, I.: From intentions to actions: A theory of planned behavior. In: Kuhl, J., Beckman, J. (eds.) Action-control: From cognition to behavior, pp. 11–39. Springer, Heidelberg (1985)Google Scholar
  2. 2.
    Fogg, B.J.: Persuasive Technology. Using Computers to Change What We Think and Do. Morgan Kaufmann Publishers, San Francisco (2003)Google Scholar
  3. 3.
    Kinneavy, J.L.: Kairos: A neglected concept in classical rhetoric. In: Moss, J.D. (ed.) Rhetoric and praxis: The contribution of classical rhetoric to practical reasoning, pp. 79–105. The Catholic University of America Press, Washington, DC (1986)Google Scholar
  4. 4.
    Kinneavy, J.L., Eskin, C.R.: Kairos in Aristotle’s Rhetoric. Written Communication 17(3), 432–444 (2000)CrossRefGoogle Scholar
  5. 5.
    Oinas-Kukkonen, H.: The 7C Model for Organizational Knowledge Sharing, Learning and Management. In: Proceedings of the Fifth European Conference on Organizational Knowledge, Learning and Capabilities (OKLC 2004), Innsbruck, Austria, April 2-3 (2004)Google Scholar
  6. 6.
    Webster, C.: Tobacco Smoking Addiction: A Challenge to the National Health Service. Addiction 79(1), 7–16 (1984)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2008

Authors and Affiliations

  • Teppo Räisänen
    • 1
    • 2
  • Harri Oinas-Kukkonen
    • 1
    • 2
  • Seppo Pahnila
    • 1
  1. 1.Department of Information Processing ScienceUniversity of OuluOuluFinland
  2. 2.Persuasive Technology LabStanford UniversityStanfordUSA

Personalised recommendations