“Hey World, Take a Look at Me!”: Appreciating the Human Body on Social Network Sites

  • Bernd Ploderer
  • Steve Howard
  • Peter Thomas
  • Wolfgang Reitberger
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5033)

Abstract

Social network sites (SNSs) such as Facebook have the potential to persuade people to adopt a lifestyle based on exercise and healthy nutrition. We report the findings of a qualitative study of an SNS for bodybuilders, looking at how bodybuilders present themselves online and how they orchestrate the SNS with their offline activities. Discussing the persuasive element of appreciation, we aim to extend previous work on persuasion in web 2.0 technologies.

Keywords

Persuasive technology social network sites web 2.0 persuasion appreciation recognition fitness bodybuilding 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2008

Authors and Affiliations

  • Bernd Ploderer
    • 1
  • Steve Howard
    • 1
  • Peter Thomas
    • 1
  • Wolfgang Reitberger
    • 2
  1. 1.Department of Information SystemsThe University of MelbourneAustralia
  2. 2.ICT&S CenterUniversity of SalzburgAustria

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