A Social Mechanism of Reputation Management in Electronic Communities
Trust is important wherever agents must interact. We consider the important case of interactions in electronic communities, where the agents assist and represent principal entities, such as people and businesses. We propose a social mechanism of reputation management, which aims at avoiding interaction with undesirable participants. Social mechanisms complement hard security techniques (such as passwords and digital certificates), which only guarantee that a party is authenticated and authorized, but do not ensure that it exercises its authorization in a way that is desirable to others. Social mechanisms are even more important when trusted third parties are not available. Our specific approach to reputation management leads to a decentralized society in which agents help each other weed out undesirable players.
Unable to display preview. Download preview PDF.
- 1.Axelrod, R.: The Evolution of Cooperation. Basic Books, New York (1984)Google Scholar
- 2.Chavez, A., Maes, P.: Kasbah: An agent marketplace for buying and selling goods. In: Proceedings of the 1st International Conference on the Practical Application of Intelligent Agents and Multiagent Technology, PAAM 1996 (1996)Google Scholar
- 3.Foner, L.: Yenta: A multi-agent, referral-based matchmaking system. In: Proceedings of the 1st International Conference on Autonomous Agents, pp. 301–307 (1997)Google Scholar
- 4.Khare, R., Rilkin, A.: Weaving a web of trust. World Wide Web 2(3), 77–112 (1997)Google Scholar
- 5.Steven Marsh, P.: Formalising Trust as a Computational Concept. PhD thesis, Department of Computing Science and Mathematics, University of Stirling (April 1994)Google Scholar
- 6.Rasmusson, L., Janson, S.: Simulated social control for secure Internet commerce. In: Proceedings of the Workshop on New Security Paradigms (1996)Google Scholar
- 7.Rea, T., Skevington, P.: Engendering trust in electronic commerce. British Telecommunications Engineering 17(3), 150–157 (1998)Google Scholar
- 8.Schillo, M., Funk, P.: Who can you trust: Dealing with deception. In: Proceedings of the workshop Deception, Fraud and trust in Agent Societies at the Autonomous Agents Conference, pp. 95–106 (1999)Google Scholar
- 10.Yu, B., Singh, M.P.: An multiagent referral system for expertise location. In: Working Notes of the AAAI Workshop on Intelligent Information Systems, pp. 66–69 (1999)Google Scholar
- 11.Yu, B., Venkatraman, M., Singh, M.P.: An adaptive social network for information access: Theoretical and experimental results. Applied Artificial Intelligence (2000) (to appear)Google Scholar
- 12.Zacharia, G., Moukas, A., Maes, P.: Collaborative reputation mechanisms in electronic marketplaces. In: Proceedings of the HICSS-32 Minitrack on Electronic Commerce Technology (1999)Google Scholar