Putting Enhanced Hypermedia Personalization into Practice via Web Mining

  • Eugenio Cesario
  • Francesco Folino
  • Riccardo Ortale
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3180)

Abstract

We present a novel personalization engine that provides individualized access to Web contents/services by means of data mining techniques. It associates adaptive content delivery and navigation support with form filling, a functionality that catches the typical interaction of a user with a Web service, in order to automatically fill in its form fields at successive accesses from that visitor. Our proposal was developed within the framework of the ITB@NK system to the purpose of effectively improving users’ Web experience in the context of Internet Banking. This study focuses on its software architecture and formally investigates the underlying personalization process.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2004

Authors and Affiliations

  • Eugenio Cesario
    • 1
  • Francesco Folino
    • 1
  • Riccardo Ortale
    • 1
  1. 1.DEISUniversity of CalabriaRendeItaly

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