Profitable in E-Commerce by Focusing on Operational Efficiency
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Get big fast was the motto when Amazon’s triumphal success in 1997 and 1998 on the Internet was the talk of the day: a new medium, not only a sales channel, but also an entirely new world. Get involved quickly, seize market shares, get a footing in this New Market as soon as possible — that was what seemed most important. Out of the three criteria to set up a new business — time-to-market, quality and costs — time-to-market was key. As soon as the business concept materialized, implementation was initiated immediately — generally in a down and dirty fashion.
KeywordsShipping Cost Customer Service Customer Segment Special Offer Business Concept
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