The New Political Psychology of Voting

  • Marco R. Steenbergen
Chapter

Abstarct

Psychological approaches have played a central role in electoral research at least since the publication of The American Voter (Campbell et al. 1976). The early work drew from the then dominant currents in social psychology. In the 1960s, this meant a heavy emphasis on beliefs and attitudes. Thus, the Michigan voting model gave a central place to partisan attachments, perceptions of the issues, and appraisals of political candidates. It also took a close look at the manner in which voters reasoned about political parties, candidates, and issues, demonstrating for the United States that ideological constraint played a relatively minor role. While the early attempts at psychologizing the vote choice were not without detractors, their success and impact can be measured by their continued appeal and the large volume of studies that have been produced in this framework.

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© VS Verlag für Sozialwissenschaften | Springer Fachmedien Wiesbaden GmbH 2010

Authors and Affiliations

  • Marco R. Steenbergen
    • 1
  1. 1.Universität BernBern

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