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Geschichten als Signale: Zur diskursiven Konstruktion von Märkten

  • Sophie Mützel

Zusammenfassung

Grundlegende wirtschaftssoziologische Arbeiten schlagen als analytische Perspektive vor, dass Marktakteure gemeinsam mit ihrer Konkurrenz ihren Markt konstruieren. Das theoretische und formale Fundament dazu liefert Harrison Whites Modell für Produktionsmärkte, das die konkurrierenden Unternehmen als Akteure in den Blick nimmt (White 1981, 2002): Produzierende Unternehmen in einem Markt (kurz: Produzenten), die sich als vergleichbar erachten, beobachten einander und erhalten dadurch Hinweise für ihr eigenes Handeln. Die Bewertung von vergleichbaren Produzenten (kurz: Konkurrenten) erlaubt es den Teilnehmenden, sich in eine Marktordnung einzusortieren und eine Marktnische zu etablieren.

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© VS Verlag für Sozialwissenschaften | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Sophie Mützel

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