Glocalising Public Relations and Crisis Communication: Bridging Gaps of Trust in Multicultural Societies

  • Jesper Falkheimer
Chapter

Abstract

The main question in this chapter is in what way globalization and the development of multicultural publics in national social systems may affect one of the main fields of public relations theory and practice: crisis communication. After an introduction into relevant theories of globalization, ethnicity, crisis communication and public relations, representatives of a local micro-public with five Arabic women is making their voice heard. The qualitative example is based on an ethnographic study conducted during 2006–2007 in an immigrant neighbourhood, Rosengård, in the city of Malmö in Sweden.

Keywords

Public Relation Arabic Woman Foreign Origin Intercultural Communication Public Service Broadcasting 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© VS Verlag für Sozialwissenschaften | GWV Fachverlage GmbH, Wiesbaden 2008

Authors and Affiliations

  • Jesper Falkheimer
    • 1
  1. 1.Department of Communication Studies (IKS) at Lund University (Campus Helsingborg)Sweden

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