Abstract
Wahrnehmungsphänomene haben vor allem in der sozialpsychologischen Forschung einen hohen Stellenwert, da sie zentrale Erklärungsansätze dafür liefern, wie Individuen ihre Umwelt wahrnehmen und sich in ihr verhalten. Das Potential einiger solcher Phänomene für die Erklärung von Medienwirkungen wurde bereits erkannt, medienspezifische Wahrnehmungsphänomene sind in der Kommunikationswissenschaft dementsprechend relativ gut erforscht (etwa der Third-Person-Effekt). Die Adaption anderer sozialpsychologischer Phänomene hingegen erfolgt nur langsam, theoretische Bezüge zwischen den Phänomenen werden selten hergestellt. Der vorliegende Beitrag stellt die wichtigsten psychologischen und medienspezifischen Wahrnehmungsphänomene vor und diskutiert ihre Relevanz für die Medienwirkungsforschung.
Schlagwörter
Wahrnehmungsphänomene Third-Person Effekt Hostile Media Effekt Optimistic Bias.Preview
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Literaturtipps
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