Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future

Chapter

Zusammenfassung

Die Theorie und Praxis der Unternehmenskommunikation (im Sinne der englischsprachigen Disziplin Corporate Communication) ist zumeist geleitet von anderen Ansätzen und Problemen als die der Disziplin Organisationskommunikation. Gleichwohl beeinflusst das spezielle diszipnlinäre Mindset der Unternehmenskommunikation, das auf Konsistenz, Kohärenz und Konstanz von Unternehmensbotschaften ausgerichtet ist, zunehmend auch das Fachgebiet der Organisationskommunikation.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literature

  1. Åberg, L. E. G. 1990. Theoretical model and praxis of total communications. International Public Relations Review 13(2): 13-16.Google Scholar
  2. Abratt, R. 1989. A new approach to the corporate image management process. Journal of Marketing Management 15: 63-76.Google Scholar
  3. Albert, S., and D. A. Whetten. 1985. Organizational identity. In Research in organizational behavior, eds. B. M. Staw, and L. L. Cummings, 263-295. Greenwich, CT: JAI Press.Google Scholar
  4. Alvesson, M., and H. Willmott. 2002. Identity regulation as organizational control: Producing the appropriate individual. Journal of Management Studies 39: 619-644.CrossRefGoogle Scholar
  5. Andersen, N. A. 2003. The undecidability of decision. In Autopoietic organization theory, eds. T. Bakken, and T. Hernes, 235-258. Oslo, Norway: Copenhagen Business School Press.Google Scholar
  6. Argenti, P. A. 1998. Corporate communication. 2nd ed. Boston, MA: Irwin McGraw-Hill.Google Scholar
  7. Argenti, P. A., R. A. Howell, and K.A. Beck. 2005, Spring. The strategic communication imperative. MIT Sloan Management Review 46: 83-87.Google Scholar
  8. Ashcraft, K. L., T. R. Kuhn, and F. Cooren. 2009. Constitutional amendments: “Materializing” organizational communication. In The academy of management annals, eds. J. P. Walsh and A. P. Brief, 3: 1-64. London, UK: Routledge.Google Scholar
  9. Bakhtin, M. M. 1981. The dialogic imagination. Austin: University of Texas Press.Google Scholar
  10. Balmer, J. M. T. 2001. Corporate identity, corporate branding and corporate marketing—Seeing though the fog. European Journal of Marketing 35: 248-291.CrossRefGoogle Scholar
  11. Balmer, J. M. T., and S.A. Greyser. 2003. Revealing the corporation: Perspectives on identity, image, reputation, corporate branding, and corporate-level marketing. London, UK: Routledge.Google Scholar
  12. Balmer, J. M. T. and G. M. Soenen 1999. The ACID test of corporate identity management. Journal of Marketing Management 15: 69-92.CrossRefGoogle Scholar
  13. Barley, S. R. 1986. Technology as an occasion for structuring: Evidence from observations of CT scanners and the social order of radiology departments. Administrative Science Quarterly 31: 78-108.CrossRefGoogle Scholar
  14. Barr, D. J. 2004. Establishing conventional communication systems: Is common knowledge necessary? Cognitive Science 28: 937-962.CrossRefGoogle Scholar
  15. Barsalou, L. W. 1992. Frames, concepts, and conceptual fi elds. In Frames, fields, and contrasts: New essays in semantic and lexical organization, eds. E. Kittay and A. Lehrer, 21-74. Hillsdale, NJ: Erlbaum.Google Scholar
  16. Bouchikhi, H., and J.R. Kimberly. 2003. Escaping the identity trap. Sloan Management Review 44: 20-26.Google Scholar
  17. Brunsson, N. 2003a. The organization of hypocrisy. Talk, decisions and actions in organizations. 2nd ed. Oslo, Norway: Liber.Google Scholar
  18. Brunsson, N. 2003b. Organized hypocrisy. In The Northern Lights—Organization theory in Scandinavia, eds. B. Czarnaiwska and G. Sevón, 201-222. Copenhagen, Denmark: Copenhagen Business School Press.Google Scholar
  19. Castoriadis, C. 1987. The imaginary institution of society. Cambridge, MA: MIT.Google Scholar
  20. Cheney, G. 1991. Rhetoric in an organizational society. Managing multiple identities. Columbia: University of South Carolina Press.Google Scholar
  21. Cheney, G., J. R., and S. May. 2007. Overview. In The debate over corporate social responsibility, eds. S. May, G. Cheney, and J. Roper, 3-12. New York, NY: Oxford University Press.Google Scholar
  22. Christensen, L. T., and S. Askegaard. 2001. Corporate identity and corporate image revisited. A semiotic perspective. European Journal of Marketing 35: 292-315.CrossRefGoogle Scholar
  23. Christensen, L. T. and G. Cheney. 2000. Self-absorption and self-seduction in the corporate identity game. In The expressive organisation, eds. M. Schultz, M. J. Hatch, and M. H. Larsen, 246-270. Oxford, UK: Oxford University Press.Google Scholar
  24. Christensen, L. T., and R. Langer. 2009. Public relations and the strategic use of transparency: Consistency, hypocrisy and corporate change. In Critical and rhetorical approaches to public relations, eds. E. Toth and R. L. Heath, 129-153. Hillsdale, NJ: Lawrence Erlbaum.Google Scholar
  25. Christensen, L. T., A. F. Fırat, and J. Cornelissen. 2009. New tensions and challenges in integrated communications. Corporate Communication: An International Journal 14: 207-219.Google Scholar
  26. Christensen, L. T., A.F. Fırat, and S. Torp. 2008. The organization of integrated communications: Toward flexible integration. European Journal of Marketing 42: 423-452.CrossRefGoogle Scholar
  27. Christensen, L. T., M. Morsing, and G. Cheney. 2008. Corporate communications: Convention, complexity and critique. London, UK: Sage.Google Scholar
  28. Christensen, L. T., M. Morsing, and O. Th yssen. 2010. The polyphony of corporate social responsibility. Deconstructing accountability and transparency in the context of identity and hypocrisy. In Handbook of communication ethics, eds. G. Cheney, S. May and D. Munshi, 457-474. Hillsdale, NJ: Lawrence Erlbaum.Google Scholar
  29. Christensen, L. T., S. Torp, and A.F. Fırat. 2005. Integrated marketing communication and postmodernity: An odd couple? Corporate Communication: An International Journal 10: 156-167.CrossRefGoogle Scholar
  30. Cohen, J. B., and K. Basu. 1987. Alternative models of categorization: Toward a contingent processing framework. Journal of Consumer Research 13: 455-472.CrossRefGoogle Scholar
  31. Cooren, F. 1999. The organizing property of communication. Amsterdam, Netherlands: John Benjamins.Google Scholar
  32. Cooren, F., and G.T. Fairhurst. 2009. Dislocation and stabilization: How to scale up from interactions to organization. In The communicative constitution of organization: Centering organizational communication, eds. L. L. Putnam, and A. M. Nicotera, 117-152. Mahwah, NJ: Lawrence Erlbaum.Google Scholar
  33. Cornelissen, J. P. 2001. Integrated marketing communications and the language of marketing development. International Journal of Advertising 20: 483-498.Google Scholar
  34. Cornelissen, J. P. 2008a. Corporate communication: A guide to theory and practice. 2nd ed. London, UK: Sage.Google Scholar
  35. Cornelissen, J. P. 2008b. Metonymy in language about organizations: A corpusbased study of company names. Journal of Management Studies 45: 79-99.Google Scholar
  36. Cornelissen, J. P., and J. S. Clarke. 2010. Imagining and rationalizing opportunities: Inductive reasoning, and the creation and justifi cation of new ventures. Academy of Management Review 35: 539-557.CrossRefGoogle Scholar
  37. Cornelissen, J. P., S. A. Haslam, and J.M.T. Balmer. 2007. Social identity, organizational identity and corporate identity: Towards an integrated understanding of processes, patternings and products. British Journal of Management 18: 1-16.CrossRefGoogle Scholar
  38. Cornelissen, J. P., and A. R. Lock. 2000. Theoretical concept or management fashion: Examining the signifi cance of integrated marketing communications. Journal of Advertising Research 40 (5): 7-15.Google Scholar
  39. Cova, B. 1996. The postmodern explained to managers: Implications for marketing. Business Horizons 39 (6): 15-23.CrossRefGoogle Scholar
  40. De Chernatony, L. 2002. Would a brand smell any sweeter by a corporate name? Corporate Reputation Review 5: 114-132.CrossRefGoogle Scholar
  41. Deal, T. E., and A. A. Kennedy. 1982. Corporate cultures: The rites and rituals of corporate life. Reading, MA: Addison-Wesley.Google Scholar
  42. Deignan, A. 2005. Metaphor and corpus linguistics. Amsterdam, Netherlands: John Benjamins. Dilenschneider, R. L. 2000. The corporate communications Bible. Everything you need to know to become a public relations expert. Beverly Hills, CA: New Millennium Press.Google Scholar
  43. Dolphin, R. R. 1999. The fundamentals of corporate communications. Oxford, UK: Butterworth Heinemann.Google Scholar
  44. Donnellon, A., B. Gray, and M.G. Bougon. 1986. Communication, meaning and organized action. Administrative Science Quarterly 31: 43-55.CrossRefGoogle Scholar
  45. Duncan, T. 1993, March 8. Integrated marketing? It’s synergy. Advertising Age 64 (8), March 22.Google Scholar
  46. Duncan, T. 2005. Principles of advertising & IMC (2nd ed.). Boston, MA: McGraw-Hill.Google Scholar
  47. Duncan, T., and C. Caywood. 1996. The concept, process, and evolution of integrated marketing communication. In Integrated communication: Synergy of persuasive voices, eds. E. Th orson, and J. Moore, 13-34. Mahwah, NJ: Lawrence Erlbaum.Google Scholar
  48. Duranti, A. 1986. The audience as co-author: An introduction. Text 6 (3): 239-247.Google Scholar
  49. Dutton, J. E., and J. M. Dukerich. 1991. Keeping an eye on the mirror: Image and identity in organizational adaptation. Academy of Management Journal 34: 517-554.CrossRefGoogle Scholar
  50. Eisenberg, E. 1984. Ambiguity as strategy in organizational communication. Communication Monographs 51: 227-242.CrossRefGoogle Scholar
  51. Fairhurst, G. T., J. M. Jordan, and K. Neuwirth. 1997. Why are we here? Managing the meaning of the organizational mission. Journal of Applied Communication Research 25: 243-263.CrossRefGoogle Scholar
  52. Fauconnier, G. 1997. Mappings in thought and language. Cambridge, UK: Cambridge University Press.CrossRefGoogle Scholar
  53. Fillmore, C. J. 1975. An alternative to checklist theories of meaning. Berkeley Linguistics Society 1: 123-131.Google Scholar
  54. Fombrun, C. J., and V. P. Rindova. 2000. The road to transparency: Reputation management at Royal Dutch/Shell. In The expressive organisation: Linking identity, reputation and the corporate brand, eds. M. Schultz, M. J. Hatch, and M. H. Larsen, 77-98. Oxford, UK: Oxford University Press.Google Scholar
  55. Fombrun, C. J., and C. B. M.van Riel. 2004. Fame and fortune: How the world’s top companies develop winning reputations. New York, NY: Pearson.Google Scholar
  56. Giddens, A. 1984. The constitution of society. outline of the theory of structuration. Cambridge: Polity Press.Google Scholar
  57. Gioia, D. A., and P. P Poole. 1984. Scripts in organizational behavior. Academy of Management Review 9: 449-459.Google Scholar
  58. Gioia, D. A., M. Schultz, and K. G. Corley. 2000. Organizational identity, image, and adaptive instability. Academy of Management Review 25: 63-81.Google Scholar
  59. Goldberg, A. E. 1995. Constructions: A construction grammar approach to argument structure. Chicago, IL: University of Chicago Press.Google Scholar
  60. Goodman, M. B. 1994. Corporate communication. Theory and practice. Albany: State of New York Press.Google Scholar
  61. Goossens, L. 1995a. Metaphtonomy: The interaction of metaphor and metonymy in expressions for linguistic action. In By word of mouth: Metaphor,metonymy and linguistic action in a cognitive perspective, eds. L. Goossens, P. Pauwels, B. Rudzka-Ostyn, A.-M. Simon-Vandenbergen, and J. Vanparys, 159-174. Amsterdam, Netherlands: John Benjamins.Google Scholar
  62. Goossens, L. 1995b. From three respectable horses’ mouths: Metonymy and conventionalization in a diachronically diff erentiated database. In By word of mouth: Metaphor, metonymy and linguistic action in a cognitive perspective, eds. L. Goossens, P. Pauwels, B. Rudzka-Ostyn, A.-M. Simon-Vandenbergen, and J. Vanparys, 175-204. Amsterdam, Netherlands: John Benjamins.Google Scholar
  63. Gronstedt, A. 1996. Integrated communications in America’s leading total quality management corporations. Public Relations Review 22: 25-42.CrossRefGoogle Scholar
  64. Hallahan, K., D. Holtzhausen, B. van Ruler, D. Vercic, and K. Sriramesh, K. 2007. Defi ning strategic communication. International Journal of Strategic Communication 1: 3-35.CrossRefGoogle Scholar
  65. Harrison, S. 1995. Public relations: An introduction. London, UK: Routledge.Google Scholar
  66. Hatch, M. J., and M. Schultz. 2001. Are the strategic stars aligned for your corporate brand? Harvard Business Review 79: 128-134.Google Scholar
  67. Hatch, M. J., and M. Schultz. 2002. The dynamics of organizational identity. Human Relations 55: 989-1018.CrossRefGoogle Scholar
  68. Hazen, M. A. 1993. Towards polyphonic organization. Journal of Organizational Change Management 6 (5): 15-26.CrossRefGoogle Scholar
  69. Hewes, D. E. 2009. The infl uence of communication processes on group outcomes: Antithesis and thesis. Human Communication Research 35: 249-271.CrossRefGoogle Scholar
  70. Hill, J. S., and J. M. Winski. 1987. Goodbye global ads. Global village is fantasyland for big marketers. Advertising Age 22 (36), November 16.Google Scholar
  71. Humphreys, M., and A. D. Brown 2002. Narratives of organizational identity and identification: A case study of hegemony and resistance. Organization Studies 23: 421-447.CrossRefGoogle Scholar
  72. Hutchins, E. 1995. Cognition in the wild. Cambridge, MA: MIT Press.Google Scholar
  73. Hutton, J. G. 1996a. Integrated relationship-marketing communication: A key opportunity of IMC. Journal of Marketing Communications 2: 191-199.CrossRefGoogle Scholar
  74. Hutton, J. G. 1996b. Integrated marketing communications and the evolution of marketing thought. Journal of Business Research 37: 55-162.CrossRefGoogle Scholar
  75. Ind, N. 1997. The corporate brand. London, UK: Macmillan.CrossRefGoogle Scholar
  76. Iser, W. 1974. The implied reader. Baltimore, MD: Johns Hopkins University Press.Google Scholar
  77. Jakobson, R. 1990. Two aspects of language and two types of aphasic disturbances. In On language/Roman Jakobson, eds. L. R. Waugh, and M. Monville-Burston, 115-133. Cambridge, MA: Harvard University Press. (Original work published 1956)Google Scholar
  78. Jackson, P. 1987. Corporate Communication for Managers, London: Pitman.Google Scholar
  79. Jauss, H. R. 1982. Toward an aesthetic of reception. Minneapolis, MN: University of Minneapolis Press.Google Scholar
  80. Knox, S., and D. Bickerton. 2003. The six conventions of corporate branding. European Journal of Marketing 37: 998-1016.CrossRefGoogle Scholar
  81. Kunde, J. 2000. Corporate religion. Building a strong company through personality and corporate soul. London, UK: Financial Times/Prentice Hall.Google Scholar
  82. Lakoff, G. 1987. Women, fire, and dangerous things. Chicago, IL: University of Chicago Press.CrossRefGoogle Scholar
  83. Langacker, R. W. 1991. Foundations of cognitive grammar: Volume II descriptive applications. Stanford, CA: Stanford University Press.Google Scholar
  84. Manning, P. K. 1979. Metaphors of the field: Varieties of organizational discourse. Administrative Science Quarterly 24: 660-671.CrossRefGoogle Scholar
  85. Marchand, R. 1998. Creating the corporate soul. The rise of public relations and corporate imagery in American big business. Berkeley: University of California Press.Google Scholar
  86. Martin, J. 1992. Cultures in organizations: Three perspectives. New York, NY: Oxford University Press.Google Scholar
  87. Meyer, J. W., and B. Rowan. 1977. Institutional organizations: Formal structure as myth and ceremony. American Journal of Sociology 83: 340-363.CrossRefGoogle Scholar
  88. Minsky, M. 1975. A framework for representing knowledge. In The psychology of computer vision, ed. P. H. Winston, 211-277. New York, NY: McGraw-Hill.Google Scholar
  89. Mitchell, C. 2002. Selling the brand inside. Harvard Business Review 80: 99-105.Google Scholar
  90. Morgan, G. 1983. More on metaphor: Why we cannot control tropes in administrative science. Administrative Science Quarterly 28: 601-607.CrossRefGoogle Scholar
  91. Morgan, G. 1996. Is there anything more to be said about metaphor? In Metaphor and organizations, eds. D. Grant and C. Oswick, 227-240. London, UK: Sage.Google Scholar
  92. Morin, E. 1973. Le paradigme perdu: La nature humaine [Paradigm lost: Human nature]. Paris, France: Seuil.Google Scholar
  93. Morin, E. 1986. La méthode 3. La connaissance de la connaissance. Livre premier: Antropologie de la connaisance [Method 3. The knowledge of knowledge. Book One: Anthropology of Knowledge]. Paris, France: Seuil.Google Scholar
  94. Morrison, E. W., and F. J. Milliken. 2000. Organizational silence: A barrier to change and development in a pluralistic world. Academy of Management Review 25: 706-725.Google Scholar
  95. Nessmann, K. 1995. Summer. Public relations in Europe. A comparison with the United States. Public Relations Review 21: 151-160.CrossRefGoogle Scholar
  96. Olins, W. 1989. Corporate identity—Making business strategy visible through design. Boston, MA: Harvard Business School Press.Google Scholar
  97. Onkvisit, S., and J. J. Shaw. 1987. Standardized international advertising: A review and critical evaluation of the theoretical and empirical evidence. Columbia Journal of World Business 22: 43-55.Google Scholar
  98. Orton, J. D., and K. E. Weick. 1990. Loosely coupled systems: A reconceptualization. Academy of Management Review 15: 203-223.Google Scholar
  99. Pascale, R. T., and A. G. Athos. 1981. The art of Japanese management. New York, NY: Simon and Schuster.Google Scholar
  100. Pavelin, S., Barmmer, S. J., and L. A. Porter. 2009. Corporate charitable giving, multinational companies and countries of concern. Journal of Management Studies 46: 575-596.CrossRefGoogle Scholar
  101. Pentland, B. T. and H. H. Reuter, H. H. 1994. Organizational routines as grammars of action. Administrative Science Quarterly 39: 484-510.CrossRefGoogle Scholar
  102. Peters, T. J., and R. H. Waterman. 1982. In search of excellence. Lessons from America’s best run companies. New York, NY: Harper & Row.Google Scholar
  103. Putnam, L. L., and A. M. Nicotera. 2009. Building theories of organization: The constitutive role of communication. London, UK: Routledge.Google Scholar
  104. Putnam, L. L., and M. E. Pacanowsky. 1983. Communication and organizations: An interpretive approach. Beverly Hills, CA: Sage.Google Scholar
  105. Putnam, L., N. Phillips, and P. Chapman. 1996. Metaphors of communication and organization. In Handbook of organization studies, eds. R. Clegg, C. Hardy, and W. R. Nord, 375-408. London, UK: Sage.Google Scholar
  106. Reddy, M. J. 1979. The conduit metaphor: A case of frame confl ict in our language about language. In Metaphor and thought, ed. A. Ortony, 284-297. Cambridge, UK: Cambridge University Press.Google Scholar
  107. Robichaud, D., H. Giroux, and J. R. Taylor. 2004. The metaconversation: The recursive property of language as a key to organizing. Academy of Management Review 29: 617-634.Google Scholar
  108. Sawyer, R. Keith. 2005. Social Emergence: Societies As Complex Systems. Cambridge University Press.CrossRefGoogle Scholar
  109. Schank, R. C., and R. P. Abelson. 1977. Scripts, plans, goals, and understanding. Hillsdale, NJ: Lawrence Erlbaum.Google Scholar
  110. Schank, R. C., and R. P. Abelson. 1995. Knowledge and memory: The real story. London, UK: Taylor and Francis.Google Scholar
  111. Scholes, E., and D. Clutterbuck. 1998. Communication with stakeholders. An integrated approach. Long Range Planning 31: 227-238.CrossRefGoogle Scholar
  112. Schultz, D. E., and P. J. Kitchen. 2000. Communicating globally. An integrated marketing approach. London, UK: Macmillan Business.Google Scholar
  113. Schultz, D. E. and H. Schultz. 2003. IMC. The next generation. Five steps for delivering value and measuring returns using marketing communication. New York, NY: McGraw-Hill.Google Scholar
  114. Schultz, D. E., S. Tannenbaum, and R. F. Lauterborn. 1994. The new marketing paradigm. Integrated marketing communications. Chicago, IL: NTC Business Books.Google Scholar
  115. Schultz, M. 2005. A cross-disciplinary perspective of corporate branding. In Towards the second wave of corporate branding. Purpose/people/process, eds. M. Schultz, Y. M. Antorini, and F. F. Csaba, 23-55. Copenhagen, Denmark: Copenhagen Business School Press.Google Scholar
  116. Shelby, A. N. 1993. Organizational, business, management, and corporate communication: An analysis of boundaries and relationships. Journal of Business Communication 30: 241-267.CrossRefGoogle Scholar
  117. Shimp, T. A. 2003. Advertising, promotion & supplemental aspects of integrated marketing communications. 6Thed. Mason, OH: Th omson South-Western.Google Scholar
  118. Simoes, C., S. Dibb, and R. Fisk. 2005. Managing corporate identity: An internal perspective. Journal of the Academy of Marketing Science 33: 153-169.CrossRefGoogle Scholar
  119. Slobin, D. I. 1987. Thinking for speaking. Proceedings of the Th irteenth Annual Meeting of the Berkeley Linguistics Society 435-444.Google Scholar
  120. Slobin, D. I. 1996. From “thought and language” to “thinking for speaking”. In Rethinking linguistic relativity, eds. J. J. Gumperz, and S. C. Levinson, 70-96. Cambridge, UK: Cambridge University Press.Google Scholar
  121. Smith, P. 1996. February. Benefi ts and barriers to integrated communications. Admap: 19-22.Google Scholar
  122. Taylor, J. R. 2009. Organizing from the bottom up? reflections on the constitution of organization in communication. In Building theories of organization: The constitutive role of communication, eds. L. L. Putnam and A. M. Nicotera, 153-186. London, UK: Routledge.Google Scholar
  123. Taylor, J. R., and F. Cooren. 1997. What makes communication “organizational”? How the many voices of a collectivity become the one voice of an organization. Journal of Pragmatics 27: 409-438.CrossRefGoogle Scholar
  124. Taylor, J. R., and E. van Every. 2000. The emergent organization. Communication as its site and surface, Mahwah, NJ: Erlbaum.Google Scholar
  125. Thompson, J. D. 1967. Organizations in action. New York, NY: McGraw-Hill.Google Scholar
  126. van Riel, C. B. M. 1995. Principles of corporate communication. London, UK: Prentice Hall.Google Scholar
  127. van Riel, C. B. M., and C. Fombrun. 2007. Essentials of corporate communication: Implementing practices for effective reputation management. London, UK: Routledge.CrossRefGoogle Scholar
  128. Weick, K. 1998. Improvisation as a mindset for organizational analysis. Organization Science 9/5: 543-555.CrossRefGoogle Scholar
  129. Weick, K. E. 1976. Educational organizations as loosely coupled systems. Administrative Science Quarterly 21: 1-19.CrossRefGoogle Scholar
  130. Weick, K. E. 1979. The social psychology of organizing. Reading, MA: Addison-Wesley.Google Scholar
  131. Weick, K. E., and K. H. Roberts. 1993. Collective mind in organizations: Heedful interrelating on fl ight decks. Administrative Science Quarterly 38: 357-381.CrossRefGoogle Scholar
  132. Weick, K. E., K. M. Sutcliffe, and D. Obstfeld. 2005. Organizing and the process of sensemaking. Organization Science 16: 409-421.CrossRefGoogle Scholar
  133. Whetten, D. A. 2006. Albert and Whetten revisited: Strengthening the concept of organizational identity. Journal of Management Inquiry 15: 219-234.CrossRefGoogle Scholar

Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.Department of Marketing & ManagementUniversity of Southern DenmarkSouthern DenmarkDeutschland
  2. 2.Department of Management and OrganizationsVU University AmsterdamAmsterdamDeutschland

Personalised recommendations