Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future



Die Theorie und Praxis der Unternehmenskommunikation (im Sinne der englischsprachigen Disziplin Corporate Communication) ist zumeist geleitet von anderen Ansätzen und Problemen als die der Disziplin Organisationskommunikation. Gleichwohl beeinflusst das spezielle diszipnlinäre Mindset der Unternehmenskommunikation, das auf Konsistenz, Kohärenz und Konstanz von Unternehmensbotschaften ausgerichtet ist, zunehmend auch das Fachgebiet der Organisationskommunikation.


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Authors and Affiliations

  1. 1.Department of Marketing & ManagementUniversity of Southern DenmarkSouthern DenmarkDeutschland
  2. 2.Department of Management and OrganizationsVU University AmsterdamAmsterdamDeutschland

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