Gabler Kompakt-Lexikon Marketing pp 525-552 | Cite as

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• Authors and affiliations

• Ludwig G. Poth
• Gudrun S. Poth

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Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 2003

Authors and Affiliations

• Ludwig G. Poth
  • 1
• Gudrun S. Poth
  • 1

1. 1.NeussDeutschland