Gabler Marketing Begriffe von A - Z pp 177-217 | Cite as

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• Ludwig G. Poth
• Gudrun S. Poth

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© Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1999

Authors and Affiliations

• Ludwig G. Poth
• Gudrun S. Poth

There are no affiliations available