Internal Diversity and Culture’s Consequences: Branch/Head Office Relations in a German Financial MNC

  • Fiona Moore
Part of the Journal of International Business book series (MIR, volume 2)


The different subcultures within the branches of MNCs have as much impact on its functioning as the corporation’s home and host cultures, but are less likely to be considered significant.

Taking as a case study the matrix integration of the London branch of a German MNC, I examine the reasons for, and results of, its managers’ failure to take this internal diversity into account.


Internal Diversity National Culture Host Culture Head Office Matrix Integration 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2003

Authors and Affiliations

  • Fiona Moore
    • 1
  1. 1.Said Business SchoolUniversity of OxfordOxfordUK

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