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Kosten und Wirkungen mobiler Werbung

  • Christian Hinrichs
  • Ingo Lippert

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Literatur

  1. Godin, S., Permission Marketing: Turning Strangers Into Friends, and Friends into Customers, New York 1999.Google Scholar
  2. Porter, M., Competitive Advantage: Creating and Sustaining Superior Performance, New York 1985.Google Scholar

Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 2002

Authors and Affiliations

  • Christian Hinrichs
  • Ingo Lippert

There are no affiliations available

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