Political Communication: Democratic Theory and Broadcast Practice

  • Jay G. Blumler


Reviewing current theories of media effects a few years ago, Elihu Katz deplored ‘the way in which the study of mass communication has been disconnected from the study of public opinion.’1 Latterly, a cross-disciplinary movement has been emerging, however, with Elisabeth Noelle-Neumann at its fore, which aims to forge fresh links between our understandings of mass media roles, processes of public opinion formation, and the workings of democratic institutions. Not least among the many tasks falling to scholars excited by this new spirit is a project of normative clarification. Focusing on certain deep-seated problems that have arisen in Britain and elsewhere over the place of television in politics, I outline below a twofold thesis: We lack, and urgently need to develop, what might be termed a political philosophy of mass communication. And we should seek its guiding principles in a considered view of political democracy and of what public communication should be doing for it.


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Copyright information

© Westdeutscher Verlag GmbH, Opladen 1981

Authors and Affiliations

  • Jay G. Blumler

There are no affiliations available

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