Summary
A growing number of employers have begun responding to the family needs of their workers. Concerns about labor shortages, productivity and global competitiveness create the bottom-line reasons for a business response to families. About 5,400 employers have addressed employees’ child care needs with on-site centers, referral programs and financial assistance. Several hundred employers provide elder care support, usually through counselling and referral services, and long term care insurance. Flexibility, through flextime, job sharing and work-at-home is also important to employees with family needs. These programs eventually lead companies to create a “family friendly” culture through corporate communications, management training programs, designation of a “manager of work-family programs,” and incorporation of family concerns into the strategic plan of the organization.
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