Digital Innovation Based on Digital Signage: Method, Categories and Examples

  • Kurt Sandkuhl
  • Matthias Wißotzki
  • Alexander Smirnov
  • Nikolay Shilov
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 330)


Delivery of demand-oriented and accurate information for a person’s interest has been subject of research since many years. In the last years, focus of attention shifted from just-in-time provision of information to context-oriented personalized information supply. Digital signage is one way of context-oriented information supply and summarizes information presentation to a wide audience on large screens. Work presented in this paper brings together technology-oriented work in digital signage and application-oriented work in the housing industry. More concrete, we have developed new digital signage solutions and investigated their potential for providing innovative services to tenants in apartment buildings, i.e. in the housing industry. The main contribution of this work is (1) an overview to innovative digital signage solutions connected to elevators, (2) the categorization of assistance services in the context of digital signage, and (3) application examples from housing industry.


Digital signage Digital innovation Assistance service Housing industry Elevator Personalization 



The research was supported partly by projects funded by grants # 18-07-01201 and 18-07-01272 of the Russian Foundation for Basic Research, by the State Research no. 0073-2018-0002, and by Government of Russian Federation, Grant 08-08.


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Copyright information

© Springer Nature Switzerland AG 2018

Authors and Affiliations

  • Kurt Sandkuhl
    • 1
    • 2
  • Matthias Wißotzki
    • 4
  • Alexander Smirnov
    • 2
  • Nikolay Shilov
    • 3
  1. 1.Rostock UniversityRostockGermany
  2. 2.ITMO UniversitySt. PetersburgRussia
  3. 3.SPIIRASSt. PetersburgRussia
  4. 4.Wismar UniversityWismarGermany

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