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Air Jordans

  • Arthur Asa Berger
Chapter

Abstract

Air Jordans are objects of considerable cultural significance. This chapter explores their meaning for people and can be seen as an exploration of material culture, a subject of considerable interest to social scientists of all kinds.

Keywords

Air Jordans Fashion Identity Mimetic desire 

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Arthur Asa Berger
    • 1
  1. 1.Department of Broadcast and Electronic Communication ArtsSan Francisco State UniversitySan FranciscoUSA

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