Management Response to Surprising Changes
In Parts III and IV, we focused attention on managerial responses which prepare the firm to face a difficult and changing future. Strategy prepares the firm to face its complex external environment, while corporate capability develops responsiveness to anticipated threats and opportunities.
Positioning the entire firm is typically a massive, slow, and periodic process which cannot respond to increasingly fast-developing threats and opportunities. In Part V, we turn attention to such fast, surprising events.