“How Are We Doing?” Using a Maturity Model Assessment

  • Flevy LasradoEmail author


This chapter focuses on assisting organizations with evaluating their innovation deployment and charting a path forward. We introduce a Creativity and Innovation Assessment Maturity (CIAM) tool. The four major components discussed in the previous chapter make up the important elements of the model, which recognizes three levels of achievement, or maturity. The CIAM tool can be used to assess innovation from grassroots efforts with ad hoc projects to world-class deployment. The chapter provides advice on how organizations can use this structured model to address critical questions such as:
  • Do we have the right pieces in place to innovate?

  • Is anything missing in our innovation deployment?

  • What are we doing well in terms of innovation levers?

  • What are our challenges for our innovation deployment?

  • What is most important for us to work on for the next level of maturity?


Maturity CIAM Assessment Scoring Innovation levers Initial stage Developmental stage Advanced stage 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.University of Wollongong in DubaiDubaiUnited Arab Emirates

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