Survival or Willing? Informal Ethnic Entrepreneurship Among Ethnic Serbs in Kosovo

  • Nora Sadiku-Dushi


After the 1999 Kosovo conflict, from approximately 200,000 ethnic Serbs that were living in Kosovo only half of them remained, concentrated primarily in several enclaves throughout Kosovo. According to the Office of Community Affairs in Kosovo, the unemployment rate within the Serbian community ranges between 40% and 100%, depending on the on their representation in municipalities. Therefore, the objective of this chapter is to provide an empirical insight on the motives of the Serb minority living in Kosovo towards informal ethnic entrepreneurship. Considering that the number of companies operated by Serbs in Kosovo is limited, as well as geographically disbursed a qualitative methodology, therefore, was utilized as the best suited approach to conduct this study. The research was conducted during January 2018, where five ethnic Serb minority entrepreneurs were interviewed using in depth semi-structured, face to face, interviews. The cases were identified and selected using the snowball sampling method. The study has analyzed their motives towards self-employment, challenges faced as ethnic minority entrepreneurs, as well as their attitudes towards informality.


Informal entrepreneurship Ethnic minority entrepreneurship Self-employment Kosovo Ethnic enclaves Small business 


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Authors and Affiliations

  • Nora Sadiku-Dushi
    • 1
  1. 1.Faculty of Business and EconomicsSouth East European UniversityTetovoMacedonia

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