The Impact of Blockchain on the Tourism Industry: A Theory-Based Research Framework

  • Horst TreiblmaierEmail author
  • Irem Önder


Digitalization is a trend that has heavily impacted the tourism industry. Horwath HTL (2015), the world’s largest hospitality consulting brand, points out that technological (r)evolution and digital channels belong to the mega trends in tourism which will influence mid- and long-term tourism development. The World Economic Forum (WEF) (2017, p. 3) states in its report on digital transformation in the aviation, travel, and tourism industry that “there is widespread recognition among industry leaders that the role of digital technology is rapidly shifting, from being a driver of marginal efficiency to an enabler of fundamental innovation and disruption”. The WEF details recent industry trends, such as a growing demand for travel, the rise of the digital consumer, changes to the security landscape, and technological trends such as the rise of intelligent automation and the dominance of digital platforms. As a side note, the term “blockchain” is mentioned only once in their 40-page report as a potential enabler for the safe and secure exchange of personal data.


Tourism Tourism industry World economic forum Digital tourism Travel industry Tourism organizations Destination management organization (DMO) Interviews Semi-structured interviews Agency theory (AT) Transaction cost theory (TCT) Resource-based view of the firm (RBV) Actor network theory (ANT) Agent Transparency Disintermediation Intermediation E-commerce Market structures Communication structures Relations 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Department of International ManagementMODUL University ViennaViennaAustria
  2. 2.Department of Tourism and Service ManagementMODUL University ViennaViennaAustria

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