Making a Name for Yourself: Neo-identities and Tumblr
This chapter investigates creative experimentations by marginalized subjects to name themselves beyond fixed normative categories through collective dialogue and supportive communities on Tumblr. Focusing on neo-identities, Feraday explores processes through which youth experiment with naming and communicating themselves outside the parameters of binary gender, sexual and romantic identities. She attends to the specific ways in which Tumblr as a social media platform provides fluid and anonymous spaces for connecting and learning between youth who identify in heterogeneous ways. While experimenting creatively with words is vital for youth seeking alternative forms of self-identification, Feraday highlights the affective power of language to help youth overcome alienation and isolation.
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