• Archana SuranaEmail author
  • Benoy Thoompunkal
Part of the Palgrave Studies in Business, Arts and Humanities book series (PSBAH)


As the juggernaut of world history rolled on, many civilizations rose and vanished but the spirit of India remained eternal and unconquerable, unharmed by the advance of time. History follows a continuous process of reinvention that can eventually prove elusive for those seeking to grasp its essential character. The history of this amazing sub-continent dates back to time immemorial. The political map was made up of countless kingdoms with fluctuating boundaries that rendered the country vulnerable to foreign invasions.


  1. Bazalgette, P. (2014). We Have to Recognize the Huge Value of Arts and Culture to Society. The Guardian.Google Scholar
  2. Bhardwaj, A. (2017). Cultural Institutes to Have Revenue Targets for ‘Eventual Self-sufficiency’. The Indian Express.Google Scholar
  3. Brown, A. (2015). Who Are Your Stakeholders? Wolf Brown- Insights.Google Scholar
  4. Chaudhari, I. D. (2015). SOCIALSTORY: Jaya Jaitly on Giving Indian Crafts a Voice Through Dastkari Haat Samiti. YOURSTORY.Google Scholar
  5. Creative Industries Boost Economies and Development. (2013). UNESCO Press.Google Scholar
  6. Development Commissioner for Handicrafts. (2018).
  7. Havell, E. B. (1907). The Revival of Indian Handicraft. In Indian Art, industry & Education (pp. 24–86). Madras: G. A. Natesan & Co.Google Scholar
  8. Havell, E. B. (1912). Chapter III: The Adaptation of Indian Art to Modern Life—Indian Architecture. In The Basis for Artistic and Industrial Revival in India (pp. 18–33). Madras: The Theosophist Office.Google Scholar
  9. Indian Council for Cultural Relations. (2018).
  10. Indian National Trust for Art and Cultural Heritage. (2018).
  11. Indianmirror., Scriptures, Vedas.Google Scholar
  12. Lalit Kala Akademi. (2018). Memorandum of Association.
  13. Menon, A. G. K. (1993). Case Study on the Effects of Tourism on Culture and the Environment. Paris: UNESCO.Google Scholar
  14. Prabhupada, His Divine Grace A.C. Bhaktivedanta Swami (1976), excerpt from a letter written by him to his disciple, Bhaktivedanta Book Trust.Google Scholar
  15. Schmitt, T. (2011). Cultural Governance as a Conceptual Framework. MMG Working Paper.Google Scholar
  16. Sen, S. (2017). Heritage Conservation Yet to Find Favor with Firms for CSR Spend. Livemint.Google Scholar
  17. Seth, Kiran Save the Tiger … and Maybe Also the ‘Rudra Veena’ - a SPIC MACAY Perspective.
  18. Vatsyayan, K. M. (1972). Some Aspects of Cultural Policies in India. Paris: UNESCO.Google Scholar
  19. Zimmermann, K. A. (2017). What Is Culture? | Definition of Culture. Live Science.Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.ARCH College of Design & BusinessJaipur, RajasthanIndia

Personalised recommendations