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A Business Model Perspective on Innovation Susceptibility

Business Model Innovation Levers as a Tool for Systematic Ideation
  • Kirstin E. Bosbach
  • Jan F. TeschEmail author
  • Uwe C. M. Kirschner
Chapter
Part of the Progress in IS book series (PROIS)

Abstract

Companies nowadays face continuous changes in markets and business logics as consequence of far-reaching technological developments. Viable business models need to be designed as prerequisite of economic success. In history, companies struggled to recognize shifts in the business logic as relevant business potentials. In dynamic environments one key question for companies is how to secure future success. Companies need to be able to recognize and evaluate drivers for change that affect the business model from a strategic perspective and act upon them. This paper provides a practical approach that allows for a better identification and interpretation of innovation potential as business opportunities. A methodology for a more advanced systematization of an early business model innovation phase is introduced. The methodology has been applied and validated in a number of industrial projects and, in this paper, will be illustrated on a simplified case study.

Keywords

Business models Business model innovation Business model tooling Innovation susceptibility Innovation potential Innovation levers 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Kirstin E. Bosbach
    • 1
  • Jan F. Tesch
    • 2
    Email author
  • Uwe C. M. Kirschner
    • 3
  1. 1.Technical University of BerlinBerlinGermany
  2. 2.University of GöttingenGöttingenGermany
  3. 3.Robert Bosch GmbHStuttgartGermany

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