International Perspectives on Backwards Vertical Integration

  • Alfredo CoelhoEmail author
  • Etienne Montaigne


This chapter introduces the issue of vertical integration backwards in the wine industry and makes a contribution to the advancement of the strategies of wine firms. It provides an understanding of the motivations and debates related to vertical integration backwards, through international examples or practical cases. We introduce and discuss hereafter the causes and consequences that lead firms to practice vertical integration backwards. We show how different factors in the New World wineries—where there is no legal system or institutional system to manage the production potential—and the scheme of vine planting rights in Europe impacts backwards vertical integration.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Bordeaux Sciences AgroGradignanFrance
  2. 2.Department of Agricultural EconomicsMontpellier SupagroMontpellierFrance

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