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Internationalization and the Tale of the Cabo Frio Beachwear Cluster

  • Beatriz KuryEmail author
  • Angela da Rocha
  • Jorge Ferreira da Silva
Chapter
Part of the AIB Latin America book series (AIBLAT)

Abstract

This chapter analyses the trajectory of the Cabo Frio beachwear cluster in Brazil. Departing from the extant literature on cluster evolution, the study describes the stages of birth, take-off, growth, and maturity of the cluster, focusing specifically on the attempts to develop exporting activities. The results suggest that the lack of cooperation among local firms is the major reason behind the inability to internationalize, although one cannot dismiss the negative effects of the overvalued Brazilian currency, as well as aspects internal to the firms. Change agents have tried to introduce new practices and attitudes toward cooperation in the cluster, but failed to do so. The key issue, therefore, is why the firms in the cluster failed to cooperate, despite several initiatives and investments to promote collective actions. The chapter advances some possible explanations, with implications for other Brazilian clusters.

Keywords

Internationalization Firm cooperation Clusters Cluster evolution 

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Beatriz Kury
    • 1
    Email author
  • Angela da Rocha
    • 1
  • Jorge Ferreira da Silva
    • 1
  1. 1.Pontifical Catholic University of Rio de JaneiroRio de JaneiroBrazil

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