Underlying Assumptions in Health Promotion Policymaking
This chapter explores and revisits the assumptions that underlie policymaking in the field of health promotion. It starts by clarifying what is meant by the term ‘underlying assumptions’ in the field of health promotion and disease prevention. Subsequently, the central concepts of how public health may be improved will be recapitulated in terms of their underlying assumptions and contrasted with the recent shift towards behavioural principles as applied in health promotion. By examining what a comprehensive approach that reconciles structural and behavioural interventions could look like, the role of behavioural insights in health promotion will be clarified. The chapter ends with some final remarks on future challenges in health promotion policy.
KeywordsHealth promotion Social determinants of health Behavioural interventions Health nudges Policymaking
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