• Veneta Andonova
  • Milena S. Nikolova
  • Dilyan Dimitrov


This case tells the story of Enhancv, a startup founded with the ambition to enable job candidates to build attractive professional profiles that make them stand out and increase their chance of getting a job interview for their desired position. On its path to growth, the company experienced several different challenges: from internal conflicts and team challenges to recruiting a sufficient number of initial users and raising sufficient funds. An interesting milestone in the story is an original viral marketing campaign that creates a lot of buzz around Enhancv and unlocks new market opportunities. A lesson to be learned from this story is the importance of investing in the building of distinctive company culture that creates a strong team spirit and becomes the foundation for successful growth. The case presents the perspective of one of the company founders and one of the angel investors in Enhancv.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Veneta Andonova
    • 1
  • Milena S. Nikolova
    • 2
  • Dilyan Dimitrov
    • 3
  1. 1.School of ManagementUniversidad de Los AndesBogotáColombia
  2. 2.American University in BulgariaBlagoevgradBulgaria
  3. 3.SofiaBulgaria

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