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Three Faculty, Two Business Schools, One Goal

  • David Roger GraysonEmail author
  • Ron Ainsbury
  • Saulius Buivys
Chapter

Abstract

This chapter traces the evolution of several inter-linked business models for embedding corporate sustainability, and how the use of these models in teaching at two business schools—in the UK and the Netherlands, with groups of international students—developed over almost a decade.

Keywords

Embedding Sustainability Business Models Teaching 

References

  1. Ainsbury, Ron, and Saulius Buivys. 2013. The Path to a Sustainable SME: The Van Houtum Story, The Case Centre 713-003-1.Google Scholar
  2. Ainsbury, Ron, and David Grayson. 2014. Towards Sustainability Maturity, Ethical Corporation, August.Google Scholar
  3. ———. 2014. Business Critical: Understanding a Company’s Current and Desired Stages of Corporate Responsibility Maturity, Doughty Centre for Corporate Responsibility Occasional Paper.Google Scholar
  4. Dunphy, Dexter, Andrew Griffiths, and Suzanne Benn. 2003. Organizational Change for Corporate Sustainability. London: Routledge.Google Scholar
  5. Grayson, D. 2011. Embedding Corporate Responsibility and Sustainability: Marks and Spencer. Journal of Management Development 30 (10): 1017–1026.CrossRefGoogle Scholar
  6. Grayson, David, and Adrian Hodges. 2001. Everybody’s Business: Managing Risks & Opportunities in Today’s Global Society. Dorling Kindersley.Google Scholar
  7. ———. 2004. Corporate Social Opportunity!: Seven Steps to Make Corporate Social Responsibility Work for Your Business. Greenleaf Publishing.Google Scholar
  8. Grayson, David, and Nadine Exter, eds. 2012. Cranfield on Corporate Sustainability. London: Greenleaf Publishing.Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • David Roger Grayson
    • 1
    Email author
  • Ron Ainsbury
    • 2
  • Saulius Buivys
    • 3
  1. 1.Cranfield School of ManagementCranfieldUK
  2. 2.Rotterdam University of Applied SciencesRotterdamNetherlands
  3. 3.Rotterdam Business SchoolRotterdam University of Applied SciencesRotterdamNetherlands

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