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Post-truth: The Condition of Our Times

  • Ignas Kalpokas
Chapter

Abstract

This chapter presents post-truth as co-created fiction in which the distinction between truth and falsehood has become irrelevant, the latter being replaced by affective investment in aspirational narratives. In this environment, statements become true if audiences desire them to be such. That leads to creation of affiliative truths—ways of knowing, capable of mobilising audiences. The task of communicators is made easier by big data analysis that provides both the relevant characteristics of the target audience and a real-time insight into the performance of truth-claims. The chapter concludes with a discussion of the advent of the Experience Age and the necessity of a subconscious emotional ‘click’ with content that it has brought.

Keywords

Collusion Affiliative truths Enjoyment Filter bubble Big data Social media Experience age 

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Department of Social SciencesLCC International UniversityKlaipedaLithuania

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