Stellar Performance from Sustainability Teams
After exploring the critical importance of partnering to achieve impact in sustainability as well as opportunities presented by the circular economy concept, we reviewed how to find and capture the sustainability premium. What remains to be examined is how to obtain superior engagement from teams focused on accelerating sustainability programs. By studying patterns observed in different industries, such as food, drinks, ingredients as well as haute cuisine, a four-pillar structure is presented to energize the teams in charge of sustainable innovation. First, pillars #1 and #2 are investigated, namely Direction and Diversity, by taking a peek inside the kitchen of Atera, the reputed Manhattan-based restaurant that underwent a complete cultural re-engineering while maintaining its two Michelin-star status. Then we examine pillars #3 and #4, Experimentation and Collaboration Culture, through examples from companies such as Tony’s Chocolonely, Torres wines and Novozymes. The chapter concludes with an approach to help key account teams develop collaboration and engagement with their clients on sustainability.
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