Stakeholder Communications During a Crisis

  • Martin N. Ndlela


Crises often attract multiple actors who have an interest or stake in the crisis. Each of these actors has their own lens through which they view the crisis, its causes and the way it is being resolved. Hence, crisis situations are more susceptible to interpretation in a number of ways. Drawing on the Rhetorical Arena Theory and looking at some of the worst natural disasters and pandemics, like Hurricane Katrina, Tohoku earthquake and Ebola, this chapter draws attention to the multiplicity of stakeholders during a crisis. Citing the communication challenges encountered in these crisis, it argues for a shift from organization-centric approaches to much broader stakeholder approaches, which recognize the presence of multiple voices and actors.


Multivocality Instructional messages Warning messages Information overload Information vacuum 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Martin N. Ndlela
    • 1
  1. 1.Inland School of Business and Social SciencesInland Norway University of Applied SciencesElverumNorway

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