Managerial Support in R&D Operations and Practices for Realizing Technological developments
New product development (NPD) has become inevitable constituent of the various scales of industries for industrial sustainability. Global market introduces an enormous scope for exploring new products and expanding product families for developing competitive advantage. This approach not only brings innovativeness to the companies but also accompanied by challenging environment for success and survival. Support from top managers motivates research and development (R&D) operations and practices in the company which helps to develop new and innovative products by proper utilization of available resources. This empirical study identifies the influential role of top management to control the R&D activities in optimal way to develop new products with technological advancement. The primary data have been collected from 76 Indian manufacturing companies to depict the role of top management support to expand R&D operations and practices for technological developments which in turn accelerate NPD success. Structural equation modeling (SEM) approach has been used to develop the structural model using IBM SPSS AMOS 21.0 software package.
KeywordsNew product development Top management support Research and development Technological development Structural equation modeling
The research work was substantially supported by a grant from the Department of Science and Technology (DST) of Government of India as a DST INSPIRE Fellowship to carry out the doctoral research of the corresponding author. The authors are also thankful to the industry personnel and experts from manufacturing industries from India who shared their views and opinions.
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